Business Asset Protection Insurance

Business asset protection insurance is a type of key person insurance (formerly known as keyman insurance).  The other type of key person insurance is business revenue protection insurance.

In the event of death or incapacity of a key person within a business, business asset protection insurance can be used to:

  • Pay down any debt owed by the business.
  • Remove any debt/guarantees provided by a key person to the business.
  • Compensate the business for any expected loss of goodwill.

Who is a key person in a business?

Most businesses have one or more key persons whose skill, knowledge, experience and/or leadership are pivotal in generating revenue. 

A key person may be one or more of a number of employees or business principals. They include:

  • A revenue producer, such as a salesperson.
  • The owner of key intellectual capital.
  • The name behind the business (i.e. goodwill).

What does business asset protection insurance cover?

Business asset protection insuranceprovides cover for ‘capital purpose’ debt in the event that a business principal or key person dies or becomes disabled.

Business asset protection insurance can provide cash.  This enables the business to:

  • Repay debts to preserve its asset base.
  • Protect the owner’s personal assets.
  • Remove any personal guarantees that the business owners have provided.
  • Free up cash-flow.
  • Maintain the business’ credit standing.
  • Compensate the business for any expected loss of goodwill.

"Humphrey Partners has helped my family with professional financial advice on a number of occasions. Specifically, Chris recently helped me to make decisions regarding my salary packaging options. Chris and his team are always proactive and quick to respond to queries. Chris’ advice has always been relevant and informative, enabling us to make careful decisions about our financial situation and planned future. "

Kirsten Cowan